Tour start 2026

Pri­va­cy policy

Pri­va­cy poli­cy — Feu­er und Eis Tou­ris­tik GmbH — Hiking and cycling tours

1. data pro­tec­tion at a glance

Gene­ral information

The fol­lo­wing infor­ma­ti­on pro­vi­des a simp­le over­view of what hap­pens to your per­so­nal data when you visit this web­site. Per­so­nal data is any data that can be used to iden­ti­fy you per­so­nal­ly. Detail­ed infor­ma­ti­on on the sub­ject of data pro­tec­tion can be found in our data pro­tec­tion decla­ra­ti­on lis­ted below this text. 

Data coll­ec­tion on this website

Who is respon­si­ble for data coll­ec­tion on this website?

Data pro­ces­sing on this web­site is car­ri­ed out by the web­site ope­ra­tor. You can find the ope­ra­tor’s cont­act details in the “Infor­ma­ti­on on the con­trol­ler” sec­tion of this pri­va­cy policy. 

How do we coll­ect your data?

On the one hand, your data is coll­ec­ted when you pro­vi­de it to us. This may, for exam­p­le, be data that you enter in a cont­act form. 

Other data is coll­ec­ted auto­ma­ti­cal­ly or with your con­sent by our IT sys­tems when you visit the web­site. This is pri­ma­ri­ly tech­ni­cal data (e.g. inter­net brow­ser, ope­ra­ting sys­tem or time of page view). This data is coll­ec­ted auto­ma­ti­cal­ly as soon as you enter this website. 

What do we use your data for?

Some of the data is coll­ec­ted to ensu­re that the web­site is pro­vi­ded wit­hout errors. Other data can be used to ana­ly­ze your user behavior. 

What rights do you have with regard to your data?

You have the right to recei­ve infor­ma­ti­on about the ori­gin, reci­pi­ent and pur­po­se of your stored per­so­nal data free of char­ge at any time. You also have the right to request the cor­rec­tion or dele­ti­on of this data. If you have given your con­sent to data pro­ces­sing, you can revo­ke this con­sent at any time for the future. You also have the right to request the rest­ric­tion of the pro­ces­sing of your per­so­nal data under cer­tain cir­cum­s­tances. Fur­ther­mo­re, you have the right to lodge a com­plaint with the com­pe­tent super­vi­so­ry authority. 

You can cont­act us at any time if you have fur­ther ques­ti­ons on the sub­ject of data protection.

Ana­ly­sis tools and tools from third-par­ty providers

When you visit this web­site, your sur­fing beha­vi­or may be sta­tis­ti­cal­ly eva­lua­ted. This is main­ly done with so-cal­led ana­ly­sis programs. 

Detail­ed infor­ma­ti­on on the­se ana­ly­sis pro­grams can be found in the fol­lo­wing pri­va­cy policy.

2. gene­ral notes and man­da­to­ry information

Data pro­tec­tion

The ope­ra­tors of the­se pages take the pro­tec­tion of your per­so­nal data very serious­ly. We tre­at your per­so­nal data con­fi­den­ti­al­ly and in accordance with the sta­tu­to­ry data pro­tec­tion regu­la­ti­ons and this pri­va­cy policy. 

When you use this web­site, various per­so­nal data is coll­ec­ted. Per­so­nal data is data that can be used to iden­ti­fy you per­so­nal­ly. This pri­va­cy poli­cy explains what data we coll­ect and what we use it for. It also explains how and for what pur­po­se this is done. 

We would like to point out that data trans­mis­si­on over the Inter­net (e.g. when com­mu­ni­ca­ting by email) may be sub­ject to secu­ri­ty vul­nerabi­li­ties. Com­ple­te pro­tec­tion of data against access by third par­ties is not possible. 

Note on the respon­si­ble body

The con­trol­ler respon­si­ble for data pro­ces­sing on this web­site is:

FEUER UND EIS TOURISTIK GMBH
FILIALE — REISEBÜRO
Süd­li­che Haupt­stras­se 33
D‑83700 Rot­tach-Egern

COMPANY HEAD OFFICE — ADMINISTRATION
Mühl­bach­weg 6
83700 Weiß­ach

Tel. ++49 (0) 8022 66364–0
Fax ++49 (0) 8022 66364–19
E‑mail: hallo@feuerundeis.de

REPRESENTED BY:
Mana­ging Direc­tor: Wolf­gang Sareiter

Pho­ne: +49 (0) 8022 66364–0
E‑mail: hallo@feuerundeis.de

The con­trol­ler is the natu­ral or legal per­son who alo­ne or joint­ly with others deter­mi­nes the pur­po­ses and means of the pro­ces­sing of per­so­nal data (e.g. names, email addres­ses, etc.).

Sto­rage duration

Unless a more spe­ci­fic sto­rage peri­od has been spe­ci­fied in this pri­va­cy poli­cy, your per­so­nal data will remain with us until the pur­po­se for data pro­ces­sing no lon­ger appli­es. If you assert a jus­ti­fied request for dele­ti­on or revo­ke your con­sent to data pro­ces­sing, your data will be dele­ted unless we have other legal­ly per­mis­si­ble reasons for sto­ring your per­so­nal data (e.g. reten­ti­on peri­ods under tax or com­mer­cial law); in the lat­ter case, the dele­ti­on will take place after the­se reasons no lon­ger apply. 

Data pro­tec­tion offi­cer requi­red by law

We have appoin­ted a data pro­tec­tion offi­cer for our com­pa­ny, who can be cont­ac­ted at

Dr. Ralf Scha­dow­ski
E‑mail: datenschutz@feuerundeis.de

Note on data trans­fer to the USA

Among other things, tools from com­pa­nies based in the USA are inte­gra­ted on our web­site. If the­se tools are acti­ve, your per­so­nal data may be trans­fer­red to the US ser­vers of the respec­ti­ve com­pa­nies. We would like to point out that the USA is not a safe third coun­try within the mea­ning of EU data pro­tec­tion law. US com­pa­nies are obli­ged to dis­c­lo­se per­so­nal data to secu­ri­ty aut­ho­ri­ties wit­hout you as the data sub­ject being able to take legal action against this. It can the­r­e­fo­re not be ruled out that US aut­ho­ri­ties (e.g. secret ser­vices) may pro­cess, eva­lua­te and per­ma­nent­ly store your data on US ser­vers for sur­veil­lan­ce pur­po­ses. We have no influence on the­se pro­ces­sing activities. 

Revo­ca­ti­on of your con­sent to data processing

Many data pro­ces­sing ope­ra­ti­ons are only pos­si­ble with your express con­sent. You can with­draw your con­sent at any time. The lega­li­ty of the data pro­ces­sing car­ri­ed out until the revo­ca­ti­on remains unaf­fec­ted by the revocation. 

Right to object to data pro­ces­sing in spe­cial cases and to direct mar­ke­ting (Art. 21 GDPR)

If data pro­ces­sing is car­ri­ed out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the pro­ces­sing of your per­so­nal data at any time for reasons ari­sing from your par­ti­cu­lar situa­ti­on; this also appli­es to pro­fil­ing based on the­se pro­vi­si­ons. The respec­ti­ve legal basis on which pro­ces­sing is based can be found in this pri­va­cy poli­cy. If you object, we will no lon­ger pro­cess your per­so­nal data con­cer­ned unless we can demons­tra­te com­pel­ling legi­ti­ma­te grounds for the pro­ces­sing which over­ri­de your inte­rests, rights and free­doms or the pro­ces­sing ser­ves the estab­lish­ment, exer­cise or defen­se of legal claims (objec­tion pur­su­ant to Art. 21 (1) GDPR). 

If your per­so­nal data are pro­ces­sed for the pur­po­se of direct mar­ke­ting, you have the right to object at any time to the pro­ces­sing of per­so­nal data con­cer­ning you for the pur­po­se of such mar­ke­ting; this also appli­es to pro­fil­ing inso­far as it is asso­cia­ted with such direct mar­ke­ting. If you object, your per­so­nal data will sub­se­quent­ly no lon­ger be used for the pur­po­se of direct mar­ke­ting (objec­tion pur­su­ant to Art. 21 (2) GDPR). 

Right to lodge a com­plaint with the com­pe­tent super­vi­so­ry authority

In the event of brea­ches of the GDPR, data sub­jects have the right to lodge a com­plaint with a super­vi­so­ry aut­ho­ri­ty, in par­ti­cu­lar in the Mem­ber Sta­te of their habi­tu­al resi­dence, place of work or place of the alle­ged inf­rin­ge­ment. The right to lodge a com­plaint is wit­hout pre­ju­di­ce to other admi­nis­tra­ti­ve or judi­cial remedies. 

Right to data portability

You have the right to have data that we pro­cess auto­ma­ti­cal­ly on the basis of your con­sent or in ful­fill­ment of a con­tract han­ded over to you or to a third par­ty in a com­mon, machi­ne-rea­da­ble for­mat. If you request the direct trans­fer of the data to ano­ther con­trol­ler, this will only take place if it is tech­ni­cal­ly feasible. 

SSL or TLS encryption

This site uses SSL or TLS encryp­ti­on for secu­ri­ty reasons and to pro­tect the trans­mis­si­on of con­fi­den­ti­al con­tent, such as orders or inqui­ries that you send to us as the site ope­ra­tor. You can reco­gni­ze an encrypt­ed con­nec­tion by the fact that the address line of the brow­ser chan­ges from “http://” to “https://” and by the lock sym­bol in your brow­ser line. 

If SSL or TLS encryp­ti­on is acti­va­ted, the data you trans­mit to us can­not be read by third parties.

Infor­ma­ti­on, dele­ti­on and correction

Within the frame­work of the appli­ca­ble legal pro­vi­si­ons, you have the right to free infor­ma­ti­on about your stored per­so­nal data, its ori­gin and reci­pi­ents and the pur­po­se of the data pro­ces­sing and, if neces­sa­ry, a right to cor­rec­tion or dele­ti­on of this data at any time. You can cont­act us at any time if you have fur­ther ques­ti­ons on the sub­ject of per­so­nal data. 

Right to rest­ric­tion of processing

You have the right to request the rest­ric­tion of the pro­ces­sing of your per­so­nal data. You can cont­act us at any time to do this. The right to rest­ric­tion of pro­ces­sing exists in the fol­lo­wing cases: 

  • If you dis­pu­te the accu­ra­cy of your per­so­nal data stored by us, we gene­ral­ly need time to check this. You have the right to request the rest­ric­tion of the pro­ces­sing of your per­so­nal data for the dura­ti­on of the review. 
  • If the pro­ces­sing of your per­so­nal data was/is car­ri­ed out unlawful­ly, you can request the rest­ric­tion of data pro­ces­sing ins­tead of erasure.
  • If we no lon­ger need your per­so­nal data, but you need it for the exer­cise, defen­se or asser­ti­on of legal claims, you have the right to request the rest­ric­tion of the pro­ces­sing of your per­so­nal data ins­tead of deletion.
  • If you have lodged an objec­tion pur­su­ant to Art. 21 (1) GDPR, a balan­ce must be struck bet­ween your inte­rests and ours. As long as it has not yet been deter­mi­ned who­se inte­rests pre­vail, you have the right to request the rest­ric­tion of the pro­ces­sing of your per­so­nal data. 


If you have rest­ric­ted the pro­ces­sing of your per­so­nal data, this data — apart from its sto­rage — may only be pro­ces­sed with your con­sent or for the estab­lish­ment, exer­cise or defen­se of legal claims or for the pro­tec­tion of the rights of ano­ther natu­ral or legal per­son or for reasons of important public inte­rest of the Euro­pean Uni­on or of a Mem­ber State.

Objec­tion to adver­ti­sing e‑mails

We her­eby object to the use of cont­act data published as part of our obli­ga­ti­on to pro­vi­de a legal noti­ce for the pur­po­se of sen­ding unso­li­ci­ted adver­ti­sing and infor­ma­ti­on mate­ri­al. The ope­ra­tors of this web­site express­ly reser­ve the right to take legal action in the event of the unso­li­ci­ted sen­ding of adver­ti­sing infor­ma­ti­on, such as spam e‑mails.

3. data coll­ec­tion on this website

Coo­kies

Our Inter­net pages use so-cal­led “coo­kies”. Coo­kies are small text files and do not cau­se any dama­ge to your end device. They are stored on your device eit­her tem­po­r­a­ri­ly for the dura­ti­on of a ses­si­on (ses­si­on coo­kies) or per­ma­nent­ly (per­ma­nent coo­kies). Ses­si­on coo­kies are auto­ma­ti­cal­ly dele­ted at the end of your visit. Per­ma­nent coo­kies remain stored on your end device until you dele­te them yours­elf or they are auto­ma­ti­cal­ly dele­ted by your web browser. 

In some cases, coo­kies from third-par­ty com­pa­nies may also be stored on your device when you visit our web­site (third-par­ty coo­kies). The­se enable us or you to use cer­tain ser­vices of the third-par­ty com­pa­ny (e.g. coo­kies for pro­ces­sing pay­ment services). 

Coo­kies have various func­tions. Many coo­kies are tech­ni­cal­ly neces­sa­ry, as cer­tain web­site func­tions would not work wit­hout them (e.g. the shop­ping cart func­tion or the dis­play of vide­os). Other coo­kies are used to eva­lua­te user beha­vi­or or dis­play advertising. 

Coo­kies that are requi­red to car­ry out the elec­tro­nic com­mu­ni­ca­ti­on pro­cess (neces­sa­ry coo­kies) or to pro­vi­de cer­tain func­tions that you have reques­ted (func­tion­al coo­kies, e.g. for the shop­ping cart func­tion) or to opti­mi­ze the web­site (e.g. coo­kies to mea­su­re the web audi­ence) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless ano­ther legal basis is spe­ci­fied. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the sto­rage of coo­kies for the tech­ni­cal­ly error-free and opti­mi­zed pro­vi­si­on of its ser­vices. If con­sent to the sto­rage of coo­kies has been reques­ted, the coo­kies in ques­ti­on are stored exclu­si­ve­ly on the basis of this con­sent (Art. 6 para. 1 lit. a GDPR); con­sent can be revo­ked at any time. 

You can set your brow­ser so that you are infor­med about the set­ting of coo­kies and only allow coo­kies in indi­vi­du­al cases, exclude the accep­tance of coo­kies for cer­tain cases or in gene­ral and acti­va­te the auto­ma­tic dele­ti­on of coo­kies when clo­sing the brow­ser. If coo­kies are deac­ti­va­ted, the func­tion­a­li­ty of this web­site may be restricted. 

If coo­kies are used by third-par­ty com­pa­nies or for ana­ly­sis pur­po­ses, we will inform you about this sepa­ra­te­ly in this pri­va­cy poli­cy and, if neces­sa­ry, request your consent.

Coo­kie con­sent with Usercentrics

This web­site uses User­cen­trics’ coo­kie con­sent tech­no­lo­gy to obtain your con­sent to the sto­rage of cer­tain coo­kies on your end device or to the use of cer­tain tech­no­lo­gies and to docu­ment this in com­pli­ance with data pro­tec­tion regu­la­ti­ons. The pro­vi­der of this tech­no­lo­gy is User­cen­trics GmbH, Rosen­tal 4, 80331 Munich, Ger­ma­ny, web­site: https://usercentrics.com/de/ (her­ein­af­ter “User­cen­trics”).

When you enter our web­site, the fol­lo­wing per­so­nal data is trans­mit­ted to Usercentrics:

  • Your consent(s) or the revo­ca­ti­on of your consent(s)
  • Your IP address
  • Infor­ma­ti­on about your browser
  • Infor­ma­ti­on about your end device
  • Time of your visit to the website

Fur­ther­mo­re, User­cen­trics stores a coo­kie in your brow­ser in order to be able to assign the cons­ents you have given or revo­ke them. The data coll­ec­ted in this way is stored until you ask us to dele­te it, dele­te the User­cen­trics coo­kie yours­elf or the pur­po­se for sto­ring the data no lon­ger appli­es. Man­da­to­ry sta­tu­to­ry reten­ti­on obli­ga­ti­ons remain unaffected. 

User­cen­trics is used to obtain the legal­ly requi­red con­sent for the use of cer­tain tech­no­lo­gies. The legal basis for this is Art. 6 para. 1 sen­tence 1 lit. c GDPR. 

Con­tract for order processing

We have con­cluded an order pro­ces­sing con­tract with User­cen­trics. This is a con­tract pre­scri­bed by data pro­tec­tion law, which ensu­res that User­cen­trics pro­ces­ses the per­so­nal data of our web­site visi­tors only in accordance with our ins­truc­tions and in com­pli­ance with the GDPR. 

Ser­ver log files

The pro­vi­der of the pages auto­ma­ti­cal­ly coll­ects and stores infor­ma­ti­on in so-cal­led ser­ver log files, which your brow­ser auto­ma­ti­cal­ly trans­mits to us. The­se are 

  • Brow­ser type and brow­ser version
  • Ope­ra­ting sys­tem used
  • Refer­rer URL
  • Host name of the acces­sing computer
  • Time of the ser­ver request
  • IP address

This data is not mer­ged with other data sources.

This data is coll­ec­ted on the basis of Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the tech­ni­cal­ly error-free pre­sen­ta­ti­on and opti­miza­ti­on of its web­site — the ser­ver log files must be recor­ded for this purpose. 

Cont­act form

If you send us inqui­ries via the cont­act form, your details from the inquiry form, inclu­ding the cont­act details you pro­vi­de the­re, will be stored by us for the pur­po­se of pro­ces­sing the inquiry and in the event of fol­low-up ques­ti­ons. We will not pass on this data wit­hout your consent. 

This data is pro­ces­sed on the basis of Art. 6 para. 1 lit. b GDPR if your request is rela­ted to the per­for­mance of a con­tract or is neces­sa­ry for the imple­men­ta­ti­on of pre-con­trac­tu­al mea­su­res. In all other cases, the pro­ces­sing is based on our legi­ti­ma­te inte­rest in the effec­ti­ve pro­ces­sing of the inqui­ries addres­sed to us (Art. 6 para. 1 lit. f GDPR) or on your con­sent (Art. 6 para. 1 lit. a GDPR) if this has been requested. 

We will retain the data you pro­vi­de on the cont­act form until you request its dele­ti­on, revo­ke your con­sent for its sto­rage, or the pur­po­se for its sto­rage no lon­ger per­ta­ins (e.g. after ful­fil­ling your request). Man­da­to­ry sta­tu­to­ry pro­vi­si­ons — in par­ti­cu­lar reten­ti­on peri­ods — remain unaffected. 

Request by e‑mail, tele­pho­ne or fax

If you cont­act us by e‑mail, tele­pho­ne or fax, we will store and pro­cess your inquiry, inclu­ding all per­so­nal data (name, inquiry), for the pur­po­se of pro­ces­sing your request. We will not pass on this data wit­hout your consent. 

This data is pro­ces­sed on the basis of Art. 6 para. 1 lit. b GDPR if your request is rela­ted to the per­for­mance of a con­tract or is neces­sa­ry for the imple­men­ta­ti­on of pre-con­trac­tu­al mea­su­res. In all other cases, the pro­ces­sing is based on our legi­ti­ma­te inte­rest in the effec­ti­ve pro­ces­sing of the inqui­ries addres­sed to us (Art. 6 para. 1 lit. f GDPR) or on your con­sent (Art. 6 para. 1 lit. a GDPR) if this has been requested. 

The data you send to us via cont­act requests will remain with us until you ask us to dele­te it, revo­ke your con­sent to sto­rage or the pur­po­se for data sto­rage no lon­ger appli­es (e.g. after your request has been pro­ces­sed). Man­da­to­ry sta­tu­to­ry pro­vi­si­ons — in par­ti­cu­lar sta­tu­to­ry reten­ti­on peri­ods — remain unaffected. 

Regis­tra­ti­on on this website

You can regis­ter on this web­site in order to use addi­tio­nal func­tions on the site. We will only use the data you enter for the pur­po­se of using the respec­ti­ve offer or ser­vice for which you have regis­tered. The man­da­to­ry infor­ma­ti­on reques­ted during regis­tra­ti­on must be pro­vi­ded in full. Other­wi­se we will refu­se your registration. 

In the event of important chan­ges, for exam­p­le to the scope of the offer or tech­ni­cal­ly neces­sa­ry chan­ges, we will use the e‑mail address pro­vi­ded during regis­tra­ti­on to inform you in this way.

The data ente­red during regis­tra­ti­on is pro­ces­sed for the pur­po­se of imple­men­ting the user rela­ti­onship estab­lished by the regis­tra­ti­on and, if neces­sa­ry, for the initia­ti­on of fur­ther con­tracts (Art. 6 para. 1 lit. b GDPR).

The data coll­ec­ted during regis­tra­ti­on will be stored by us for as long as you are regis­tered on this web­site and will then be dele­ted. Sta­tu­to­ry reten­ti­on peri­ods remain unaffected. 

4. social media

Insta­gram plugin

Func­tions of the Insta­gram ser­vice are inte­gra­ted on this web­site. The­se func­tions are offe­red by Face­book Ire­land Limi­t­ed, 4 Grand Canal Squa­re, Grand Canal Har­bour, Dub­lin 2, Ireland. 

If you are log­ged into your Insta­gram account, you can link the con­tent of this web­site to your Insta­gram pro­fi­le by cli­cking on the Insta­gram but­ton. This allows Insta­gram to asso­cia­te your visit to this web­site with your user account. We would like to point out that, as the pro­vi­der of the pages, we have no know­ledge of the con­tent of the trans­mit­ted data or its use by Instagram. 

The data is stored and ana­ly­zed on the basis of Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the widest pos­si­ble visi­bi­li­ty in social media. If a cor­re­spon­ding con­sent has been reques­ted, the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

Data trans­fer to the USA is based on the stan­dard con­trac­tu­al clau­ses of the EU Com­mis­si­on. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

You can find more infor­ma­ti­on on this in Insta­gram’s pri­va­cy poli­cy: https://instagram.com/about/legal/privacy/.

Pint­rest plugin

On this web­site, we use social plug­ins from the social net­work Pin­te­rest, which is ope­ra­ted by Pin­te­rest Euro­pe Ltd, Pal­mer­s­ton House, 2nd Flo­or, Feni­an Street, Dub­lin 2, Ireland.

When you visit a page that con­ta­ins such a plug­in, your brow­ser estab­lishes a direct con­nec­tion to the Pin­te­rest ser­vers. The plug­in trans­mits log data to the Pin­te­rest ser­ver in the USA. This log data may con­tain your IP address, the address of the web­sites visi­ted that also con­tain Pin­te­rest func­tions, the type and set­tings of the brow­ser, the date and time of the request, your use of Pin­te­rest and cookies. 

The data is stored and ana­ly­zed on the basis of Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the widest pos­si­ble visi­bi­li­ty in social media. If a cor­re­spon­ding con­sent has been reques­ted, the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

Fur­ther infor­ma­ti­on on the pur­po­se, scope and fur­ther pro­ces­sing and use of the data by Pin­te­rest as well as your rights and opti­ons for pro­tec­ting your pri­va­cy can be found in Pin­te­res­t’s pri­va­cy poli­cy: https://policy.pinterest.com/de/privacy-policy.

5. ana­ly­sis tools and advertising

Goog­le Tag Manager

We use the Goog­le Tag Mana­ger. The pro­vi­der is Goog­le Ire­land Limi­t­ed, Gor­don House, Bar­row Street, Dub­lin 4, Ireland. 

Goog­le Tag Mana­ger is a tool that enables us to inte­gra­te track­ing or sta­tis­ti­cal tools and other tech­no­lo­gies on our web­site. The Goog­le Tag Mana­ger its­elf does not crea­te any user pro­files, does not store any coo­kies and does not car­ry out any inde­pen­dent ana­ly­ses. It is only used to mana­ge and dis­play the tools inte­gra­ted via it. Howe­ver, Goog­le Tag Mana­ger records your IP address, which may also be trans­mit­ted to Goo­g­le’s parent com­pa­ny in the United States. 

The Goog­le Tag Mana­ger is used on the basis of Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the fast and uncom­pli­ca­ted inte­gra­ti­on and manage­ment of various tools on its web­site. If a cor­re­spon­ding con­sent has been reques­ted, the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

Goog­le Analytics

This web­site uses func­tions of the web ana­ly­sis ser­vice Goog­le Ana­ly­tics. The pro­vi­der is Goog­le Ire­land Limi­t­ed (“Goog­le”), Gor­don House, Bar­row Street, Dub­lin 4, Ireland. 

Goog­le Ana­ly­tics enables the web­site ope­ra­tor to ana­ly­ze the beha­vi­or of web­site visi­tors. In doing so, the web­site ope­ra­tor recei­ves various usa­ge data, such as page views, length of visit, ope­ra­ting sys­tems used and ori­gin of the user. This data may be sum­ma­ri­zed by Goog­le in a pro­fi­le that is assi­gned to the respec­ti­ve user or their end device. 

Goog­le Ana­ly­tics uses tech­no­lo­gies that enable the reco­gni­ti­on of the user for the pur­po­se of ana­ly­zing user beha­vi­or (e.g. coo­kies or device fin­ger­prin­ting). The infor­ma­ti­on coll­ec­ted by Goog­le about the use of this web­site is gene­ral­ly trans­mit­ted to a Goog­le ser­ver in the USA and stored there. 

This ana­ly­sis tool is used on the basis of Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the ana­ly­sis of user beha­vi­or in order to opti­mi­ze both its web­site and its adver­ti­sing. If a cor­re­spon­ding con­sent has been reques­ted (e.g. con­sent to the sto­rage of coo­kies), the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

Data trans­fer to the USA is based on the stan­dard con­trac­tu­al clau­ses of the EU Com­mis­si­on. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anony­miza­ti­on

We have acti­va­ted the IP anony­miza­ti­on func­tion on this web­site. This means that your IP address will be trun­ca­ted by Goog­le within mem­ber sta­tes of the Euro­pean Uni­on or in other signa­to­ry sta­tes to the Agree­ment on the Euro­pean Eco­no­mic Area befo­re being trans­mit­ted to the USA. Only in excep­tio­nal cases will the full IP address be trans­mit­ted to a Goog­le ser­ver in the USA and shor­ten­ed the­re. Goog­le will use this infor­ma­ti­on on behalf of the ope­ra­tor of this web­site for the pur­po­se of eva­lua­ting your use of the web­site, com­pi­ling reports on web­site acti­vi­ty and pro­vi­ding other ser­vices rela­ting to web­site acti­vi­ty and inter­net usa­ge to the web­site ope­ra­tor. The IP address trans­mit­ted by your brow­ser as part of Goog­le Ana­ly­tics will not be mer­ged with other Goog­le data. 

Brow­ser plugin

You can pre­vent the coll­ec­tion and pro­ces­sing of your data by Goog­le by down­loa­ding and instal­ling the brow­ser plug-in available at the fol­lo­wing link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more infor­ma­ti­on on how Goog­le Ana­ly­tics hand­les user data in Goo­g­le’s pri­va­cy poli­cy: https://support.google.com/analytics/answer/6004245?hl=de.

Order pro­ces­sing

We have con­cluded an order pro­ces­sing con­tract with Goog­le and ful­ly imple­ment the strict requi­re­ments of the Ger­man data pro­tec­tion aut­ho­ri­ties when using Goog­le Analytics.

Demo­gra­phic cha­rac­te­ristics in Goog­le Analytics

This web­site uses the “demo­gra­phic cha­rac­te­ristics” func­tion of Goog­le Ana­ly­tics to dis­play sui­ta­ble adver­ti­se­ments to web­site visi­tors within the Goog­le adver­ti­sing net­work. This allows reports to be gene­ra­ted that con­tain state­ments about the age, gen­der and inte­rests of site visi­tors. This data comes from inte­rest-based adver­ti­sing from Goog­le and from visi­tor data from third-par­ty pro­vi­ders. This data can­not be assi­gned to a spe­ci­fic per­son. You can deac­ti­va­te this func­tion at any time via the ad set­tings in your Goog­le account or gene­ral­ly pro­hi­bit the coll­ec­tion of your data by Goog­le Ana­ly­tics as descri­bed in the sec­tion “Objec­tion to data collection”. 

Sto­rage duration

Data stored by Goog­le at user and event level that is lin­ked to coo­kies, user IDs or adver­ti­sing IDs (e.g. Dou­ble­Click coo­kies, Android adver­ti­sing ID) is anony­mi­zed or dele­ted after 26 months. For details, plea­se see the fol­lo­wing link: https://support.google.com/analytics/answer/7667196?hl=de

Goog­le Ads

The web­site ope­ra­tor uses Goog­le Ads. Goog­le Ads is an online adver­ti­sing pro­gram of Goog­le Ire­land Limi­t­ed (“Goog­le”), Gor­don House, Bar­row Street, Dub­lin 4, Ireland. 

Goog­le Ads enables us to dis­play adver­ti­se­ments in the Goog­le search engi­ne or on third-par­ty web­sites when the user enters cer­tain search terms on Goog­le (key­word tar­ge­ting). Fur­ther­mo­re, tar­ge­ted adver­ti­se­ments can be dis­play­ed based on the user data available at Goog­le (e.g. loca­ti­on data and inte­rests) (tar­get group tar­ge­ting). As the web­site ope­ra­tor, we can eva­lua­te this data quan­ti­ta­tively by ana­ly­zing, for exam­p­le, which search terms led to the dis­play of our adver­ti­se­ments and how many adver­ti­se­ments led to cor­re­spon­ding clicks. 

The use of Goog­le Ads is based on Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in mar­ke­ting its pro­ducts and ser­vices as effec­tively as possible. 

Data trans­fer to the USA is based on the stan­dard con­trac­tu­al clau­ses of the EU Com­mis­si­on. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Goog­le Con­ver­si­on Tracking

This web­site uses Goog­le Con­ver­si­on Track­ing. The pro­vi­der is Goog­le Ire­land Limi­t­ed (“Goog­le”), Gor­don House, Bar­row Street, Dub­lin 4, Ireland. 

With the help of Goog­le con­ver­si­on track­ing, Goog­le and we can reco­gni­ze whe­ther the user has per­for­med cer­tain actions. For exam­p­le, we can eva­lua­te which but­tons on our web­site were cli­cked how often and which pro­ducts were view­ed or purcha­sed par­ti­cu­lar­ly fre­quent­ly. This infor­ma­ti­on is used to crea­te con­ver­si­on sta­tis­tics. We find out the total num­ber of users who have cli­cked on our ads and what actions they have taken. We do not recei­ve any infor­ma­ti­on with which we can per­so­nal­ly iden­ti­fy the user. Goog­le its­elf uses coo­kies or com­pa­ra­ble reco­gni­ti­on tech­no­lo­gies for iden­ti­fi­ca­ti­on purposes. 

The use of Goog­le Con­ver­si­on Track­ing is based on Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in ana­ly­zing user beha­vi­or in order to opti­mi­ze both its web­site and its adver­ti­sing. If a cor­re­spon­ding con­sent has been reques­ted (e.g. con­sent to the sto­rage of coo­kies), the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

You can find more infor­ma­ti­on about Goog­le Con­ver­si­on Track­ing in Goo­g­le’s pri­va­cy poli­cy: https://policies.google.com/privacy?hl=de.

Face­book Pixel

This web­site uses Face­boo­k’s visi­tor action pixel to mea­su­re con­ver­si­ons. The pro­vi­der of this ser­vice is Face­book Ire­land Limi­t­ed, 4 Grand Canal Squa­re, Dub­lin 2, Ire­land. Howe­ver, accor­ding to Face­book, the data coll­ec­ted is also trans­fer­red to the USA and other third countries. 

This allows the beha­vi­or of site visi­tors to be tra­cked after they have been redi­rec­ted to the pro­vi­der’s web­site by cli­cking on a Face­book ad. This allows the effec­ti­ve­ness of Face­book ads to be eva­lua­ted for sta­tis­ti­cal and mar­ket rese­arch pur­po­ses and future adver­ti­sing mea­su­res to be optimized. 

The data coll­ec­ted is anony­mous for us as the ope­ra­tor of this web­site; we can­not draw any con­clu­si­ons about the iden­ti­ty of the user. Howe­ver, the data is stored and pro­ces­sed by Face­book so that a con­nec­tion to the respec­ti­ve user pro­fi­le is pos­si­ble and Face­book can use the data for its own adver­ti­sing pur­po­ses in accordance with the Face­book Data Usa­ge Poli­cy. This allows Face­book to place adver­ti­se­ments on Face­book pages and out­side of Face­book. This use of the data can­not be influen­ced by us as the site operator. 

The use of Face­book Pixel is based on Art. 6 para. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in effec­ti­ve adver­ti­sing mea­su­res inclu­ding social media. If a cor­re­spon­ding con­sent has been reques­ted (e.g. con­sent to the sto­rage of coo­kies), the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

Data trans­fer to the USA is based on the stan­dard con­trac­tu­al clau­ses of the EU Com­mis­si­on. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find fur­ther infor­ma­ti­on on pro­tec­ting your pri­va­cy in Face­boo­k’s pri­va­cy poli­cy: https://de-de.facebook.com/about/privacy/.

You can also deac­ti­va­te the remar­ke­ting func­tion “Cus­tom Audi­en­ces” in the set­tings for adver­ti­se­ments at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be log­ged in to Face­book to do this. 

If you do not have a Face­book account, you can deac­ti­va­te usa­ge-based adver­ti­sing from Face­book on the web­site of the Euro­pean Inter­ac­ti­ve Digi­tal Adver­ti­sing Alli­ance: http://www.youronlinechoices.com/de/praferenzmanagement/.

6th News­let­ter

News­let­ter data

If you would like to recei­ve the news­let­ter offe­red on the web­site, we requi­re an e‑mail address from you as well as infor­ma­ti­on that allows us to veri­fy that you are the owner of the e‑mail address pro­vi­ded and that you agree to recei­ve the news­let­ter. No fur­ther data is coll­ec­ted, or only on a vol­un­t­a­ry basis. We use this data exclu­si­ve­ly for sen­ding the reques­ted infor­ma­ti­on and do not pass it on to third parties. 

The data ente­red in the news­let­ter regis­tra­ti­on form is pro­ces­sed exclu­si­ve­ly on the basis of your con­sent (Art. 6 para. 1 lit. a GDPR). You can revo­ke your con­sent to the sto­rage of the data, the e‑mail address and its use for sen­ding the news­let­ter at any time, for exam­p­le via the “unsub­scri­be” link in the news­let­ter. The lega­li­ty of the data pro­ces­sing ope­ra­ti­ons that have alre­a­dy taken place remains unaf­fec­ted by the revocation. 

The data you pro­vi­de us with for the pur­po­se of sub­scrib­ing to the news­let­ter will be stored by us or the news­let­ter ser­vice pro­vi­der until you unsub­scri­be from the news­let­ter and dele­ted from the news­let­ter dis­tri­bu­ti­on list after you unsub­scri­be from the news­let­ter or after the pur­po­se no lon­ger appli­es. We reser­ve the right to dele­te or block e‑mail addres­ses from our news­let­ter dis­tri­bu­ti­on list at our own dis­cre­ti­on within the scope of our legi­ti­ma­te inte­rest in accordance with Art. 6 para. 1 lit. f GDPR. 

After you unsub­scri­be from the news­let­ter dis­tri­bu­ti­on list, your e‑mail address may be stored by us or the news­let­ter ser­vice pro­vi­der in a black­list to pre­vent future mai­lings. The data from the black­list will only be used for this pur­po­se and will not be mer­ged with other data. This ser­ves both your inte­rest and our inte­rest in com­ply­ing with the legal requi­re­ments when sen­ding news­let­ters (legi­ti­ma­te inte­rest within the mea­ning of Art. 6 para. 1 lit. f GDPR). Sto­rage in the black­list is not limi­t­ed in time. You can object to the sto­rage if your inte­rests out­weigh our legi­ti­ma­te interest.

Rapidmail

This web­site uses Rapidmail to send news­let­ters. The pro­vi­der is rapidmail GmbH, Augus­ti­ner­platz 2, 79098 Frei­burg i.Br., Germany.

Rapidmail is a ser­vice that can be used to orga­ni­ze and ana­ly­se the sen­ding of news­let­ters, among other things. The data you enter for the pur­po­se of sub­scrib­ing to the news­let­ter is stored on Rapidmail’s ser­vers in Germany. 

Data ana­ly­sis by Rapidmail

For ana­ly­sis pur­po­ses, the emails sent with Rapidmail con­tain a so-cal­led “track­ing pixel”, which con­nects to the Rapidmail ser­vers when the email is ope­ned. In this way, it can be deter­mi­ned whe­ther a news­let­ter mes­sa­ge has been opened. 

We can also use Rapidmail to deter­mi­ne whe­ther and which links in the news­let­ter mes­sa­ge are cli­cked on. All links in the email are so-cal­led track­ing links, which can be used to count your clicks. If you do not wish to be ana­ly­zed by Rapidmail, you must unsub­scri­be from the news­let­ter. We pro­vi­de a link for this pur­po­se in every news­let­ter message. 

For more infor­ma­ti­on on the ana­ly­sis func­tions of Rapidmail, plea­se see the fol­lo­wing link: https://de.rapidmail.wiki/kategorien/statistiken/.

Legal basis

The data pro­ces­sing takes place on the basis of your con­sent (Art. 6 para. 1 lit. a GDPR). You can with­draw this con­sent at any time. The lega­li­ty of the data pro­ces­sing ope­ra­ti­ons that have alre­a­dy taken place remains unaf­fec­ted by the revocation. 

Sto­rage duration

The data you pro­vi­de us with for the pur­po­se of sub­scrib­ing to the news­let­ter will be stored by us or the news­let­ter ser­vice pro­vi­der until you unsub­scri­be from the news­let­ter and dele­ted from the news­let­ter dis­tri­bu­ti­on list after you unsub­scri­be from the news­let­ter. Data stored by us for other pur­po­ses remains unaf­fec­ted by this. 

After you unsub­scri­be from the news­let­ter dis­tri­bu­ti­on list, your e‑mail address may be stored by us or the news­let­ter ser­vice pro­vi­der in a black­list to pre­vent future mai­lings. The data from the black­list will only be used for this pur­po­se and will not be mer­ged with other data. This ser­ves both your inte­rest and our inte­rest in com­ply­ing with the legal requi­re­ments when sen­ding news­let­ters (legi­ti­ma­te inte­rest within the mea­ning of Art. 6 para. 1 lit. f GDPR). Sto­rage in the black­list is not limi­t­ed in time. You can object to the sto­rage if your inte­rests out­weigh our legi­ti­ma­te interest.

For more infor­ma­ti­on, plea­se refer to Rapidmail’s data secu­ri­ty infor­ma­ti­on at: https://www.rapidmail.de/datensicherheit.

Con­clu­si­on of a con­tract for order processing

We have con­cluded a con­tract with Rapidmail in which we obli­ge Rapidmail to pro­tect our cus­to­mers’ data and not to pass it on to third par­ties. This con­tract can be view­ed at the fol­lo­wing link: https://de.rapidmail.wiki/files/adv/muster-auftragsdatenverarbeitung.pdf.

7 Plug­in and tools

You­Tube

This web­site inte­gra­tes vide­os from the You­Tube web­site. The ope­ra­tor of the web­site is Goog­le Ire­land Limi­t­ed (“Goog­le”), Gor­don House, Bar­row Street, Dub­lin 4, Ireland. 

When you visit one of our web­sites on which You­Tube is inte­gra­ted, a con­nec­tion to the You­Tube ser­vers is estab­lished. This tells the You­Tube ser­ver which of our pages you have visited. 

Fur­ther­mo­re, You­Tube can store various coo­kies on your device or use com­pa­ra­ble tech­no­lo­gies for reco­gni­ti­on (e.g. device fin­ger­prin­ting). In this way, You­Tube can obtain infor­ma­ti­on about visi­tors to this web­site. This infor­ma­ti­on is used, among other things, to record video sta­tis­tics, impro­ve user-fri­end­li­ne­ss and pre­vent fraud attempts. 

If you are log­ged into your You­Tube account, you enable You­Tube to assign your sur­fing beha­vi­or direct­ly to your per­so­nal pro­fi­le. You can pre­vent this by log­ging out of your You­Tube account. 

The use of You­Tube is in the inte­rest of an appe­al­ing pre­sen­ta­ti­on of our online offers. This con­sti­tu­tes a legi­ti­ma­te inte­rest within the mea­ning of Art. 6 para. 1 lit. f GDPR. If a cor­re­spon­ding con­sent has been reques­ted, the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

Fur­ther infor­ma­ti­on on the hand­ling of user data can be found in You­Tube’s pri­va­cy poli­cy at: https://policies.google.com/privacy?hl=de.

Goog­le Web Fonts (local hosting)

This site uses so-cal­led web fonts pro­vi­ded by Goog­le for the uni­form dis­play of fonts. The Goog­le fonts are instal­led local­ly. The­re is no con­nec­tion to Goog­le servers. 

Fur­ther infor­ma­ti­on on Goog­le Web Fonts can be found at https://developers.google.com/fonts/faq and in Goo­g­le’s pri­va­cy poli­cy: https://policies.google.com/privacy?hl=de.

Open­Street­Map

We use the Open­Street­Map (OSM) map ser­vice. The pro­vi­der is the Open-Street-Map Foun­da­ti­on (OSMF), 132 Maney Hill Road, Sut­ton Cold­field, West Mid­lands, B72 1JU, United Kingdom. 

When you visit a web­site on which Open­Street­Map is inte­gra­ted, your IP address and other infor­ma­ti­on about your beha­vi­or on this web­site is for­ward­ed to the OSMF. For this pur­po­se, Open­Street­Map may store coo­kies in your brow­ser or use com­pa­ra­ble reco­gni­ti­on technologies. 

Fur­ther­mo­re, your loca­ti­on may be recor­ded if you have allo­wed this in your device set­tings — e.g. on your cell pho­ne. The pro­vi­der of this site has no influence on this data trans­mis­si­on. Details can be found in Open­Street­Map’s pri­va­cy poli­cy at the fol­lo­wing link: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

The use of Open­Street­Map is in the inte­rest of an appe­al­ing pre­sen­ta­ti­on of our online offers and an easy findabili­ty of the places indi­ca­ted by us on the web­site. This con­sti­tu­tes a legi­ti­ma­te inte­rest within the mea­ning of Art. 6 para. 1 lit. f GDPR. If a cor­re­spon­ding con­sent has been reques­ted (e.g. con­sent to the sto­rage of coo­kies), the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a GDPR; the con­sent can be revo­ked at any time. 

8. ecom­mer­ce and pay­ment providers

Pro­ces­sing of data (cus­to­mer and con­tract data)

We coll­ect, pro­cess and use per­so­nal data only inso­far as it is neces­sa­ry for the estab­lish­ment, con­tent or modi­fi­ca­ti­on of the legal rela­ti­onship (inven­to­ry data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which per­mits the pro­ces­sing of data for the ful­fill­ment of a con­tract or pre-con­trac­tu­al mea­su­res. We coll­ect, pro­cess and use per­so­nal data about the use of this web­site (usa­ge data) only inso­far as this is neces­sa­ry to enable or char­ge the user for the use of the service. 

The cus­to­mer data coll­ec­ted will be dele­ted after com­ple­ti­on of the order or ter­mi­na­ti­on of the busi­ness rela­ti­onship. Sta­tu­to­ry reten­ti­on peri­ods remain unaffected. 

9. own services

Hand­ling appli­cant data

We offer you the oppor­tu­ni­ty to app­ly to us (e.g. by e‑mail, post or via the online appli­ca­ti­on form). Below we inform you about the scope, pur­po­se and use of your per­so­nal data coll­ec­ted as part of the appli­ca­ti­on pro­cess. We assu­re you that your data will be coll­ec­ted, pro­ces­sed and used in accordance with appli­ca­ble data pro­tec­tion law and all other sta­tu­to­ry pro­vi­si­ons and that your data will be trea­ted in strict confidence. 

Scope and pur­po­se of data collection

If you send us an appli­ca­ti­on, we will pro­cess your asso­cia­ted per­so­nal data (e.g. cont­act and com­mu­ni­ca­ti­on data, appli­ca­ti­on docu­ments, notes taken during inter­views, etc.) inso­far as this is neces­sa­ry to deci­de on the estab­lish­ment of an employ­ment rela­ti­onship. The legal basis for this is § 26 BDSG-new under Ger­man law (initia­ti­on of an employ­ment rela­ti­onship), Art. 6 para. 1 lit. b GDPR (gene­ral con­tract initia­ti­on) and — if you have given your con­sent — Art. 6 para. 1 lit. a GDPR. Con­sent can be revo­ked at any time. Your per­so­nal data will only be pas­sed on within our com­pa­ny to per­sons who are invol­ved in pro­ces­sing your application. 

If the appli­ca­ti­on is suc­cessful, the data sub­mit­ted by you will be stored in our data pro­ces­sing sys­tems on the basis of § 26 BDSG-new and Art. 6 para. 1 lit. b GDPR for the pur­po­se of imple­men­ting the employ­ment relationship. 

Data reten­ti­on period

If we are unable to make you a job offer, you reject a job offer or with­draw your appli­ca­ti­on, we reser­ve the right to retain the data you have sub­mit­ted on the basis of our legi­ti­ma­te inte­rests (Art. 6 para. 1 lit. f GDPR) for up to 6 months from the end of the appli­ca­ti­on pro­cess (rejec­tion or with­dra­wal of the appli­ca­ti­on). The data will then be dele­ted and the phy­si­cal appli­ca­ti­on docu­ments des­troy­ed. The reten­ti­on ser­ves in par­ti­cu­lar as evi­dence in the event of a legal dis­pu­te. If it is evi­dent that the data will be requi­red after the expiry of the 6‑month peri­od (e.g. due to an impen­ding or pen­ding legal dis­pu­te), dele­ti­on will only take place when the pur­po­se for fur­ther sto­rage no lon­ger applies. 

Data may also be stored for lon­ger if you have given your con­sent (Art. 6 para. 1 lit. a GDPR) or if sta­tu­to­ry reten­ti­on obli­ga­ti­ons pre­vent deletion.